Juhayna, Ltd

JUHAYNA was founded in 1983 with a paid-up capital of L.E. 1.296 million Egyptian pounds. JUHAYNA is a dynamic regional organization whose principal business is developing, manufacturing, and marketing dairy and fruit products that provide excellent value for its customers. The brand name JUHAYNA was carefully chosen to reflect the mission and vision of the company and its shareholders. The name JUHAYNA was taken from the well-known ArabicSaying: JUHAYNA Has The Sure News". This saying is based on the old Arabic Legend that during wartime, a Bedouin tribe in the Arabian Peninsula by the name of JUHAYNA , used to act as an Enemy Watch Guard that provided early warning signals for tribes. JUHAYNA used to occupy leading positions in mountains and valleys watching enemies and quickly reporting back to tribes' leaders about coming threats. Hence, JUHAYNA was looked-upon as the trustworthy source of news and information due to its leadership position in the battlefield. The mechanism of being in a leading position in the battlefield gained the JUHAYNA tribe the trust of other surrounding tribes. The actual production started in 1987 with a production capacity of 35 tons per day. Initially, the brand name JUHAYNA product mix included Milk (Full & Half Cream), Plain Yogurt, and Juice (Orange, Mango, Cocktail, Pineapple, Apple, and Blackberry). In 1988, flavored milk was launched (Later relaunched under the brand name Mix ®in 1997). Flavors like strawberry, banana, and chocolate were also introduced in potions. Also, the Guava and Mango juices were added to the JUHAYNA product mix. In that year, the company started exporting to Europe, the United States, and the Arab Gulf region.In 1990, the company launched its fermented milk brand Rayeb ® in a 1-liter package. Also, the Grapefruit and Mandarin juices were added to the JUHAYNA product mix. In 1991, and due to the tremendous success of its product mix in the marketplace, the company has increased its production capacity to 120 tons per day.